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Iceland's Milk Carton Appeals

About The Initiative

The charity Missing People and supermarket Iceland have launched a new campaign to appeal for information for vulnerable missing people on the labels of millions of milk cartons. Each appeal will run for three months.

“I think it is a brilliant idea to put photographs of missing people on Iceland milk cartons…Missing People is a wonderful charity.”
Iceland shopper, 2009

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Current Appeal: Carmel Fenech

Our current appeal is for Carmel Fenech. Carmel disappeared from her home in Crawley, Sussex on May 23 1998, aged 16. Despite early suggestions that she may be in South London, her whereabouts are still unknown. Carmel would be about to turn 28. http://www.missingpeople.org.uk/carmelfenech/

What Do You think?

Missing People wants to know what YOU think about our partnership with Iceland, who are helpling us to find vulnerable missing children and adults. Email us your feedback on supporters@missingpeople.org.uk. If possible, please include your full name and address.

Staff and Customer Sightings

If Iceland’s staff or customers think they may have seen anyone featured on the milk carton's, they should call the confidential Freefone number 0500 700 700 or email seensomeone@missingpeople.org.uk

Have You Been Affected?

If Iceland’s staff or customers have a family member missing they can contact the charity on Freefone 0500 700 700. All calls are confidential and the charity’s services are free. If staff or customers have lost contact and want to get back in touch with their family the charity can pass a message to them on their behalf if they call the service Message Home on Freefone 0800 700 740